Is building a relationship and rapport really that important to my career?
More important than you realize and here is one reason why.
What you're learning how to do in the University for Loan Officer's Sales Training is something many Loan Officers today do not do.
Many originators today spend less time on the phone with clients and primarily communicate by text or email.
They are training their clients to see their service as a simple commodity. The are teaching the client to see getting a loan as something they get anywhere, because they don't even need to talk to their loan officer much to get it. So next time they'll shop it online and just look for the lowest rate or APR.
This is a huge mistake which results in fewer referrals and less repeat customers.
Building rapport and deeper relationships positions you as a professional who has advice the client needs to pay attention to. Acting as and showing the client you are a true professional is what will help you close more loans, get more referrals, and have clients coming back to you for life.
Will this work for me?
Many companies, large and small, sent their senior sales staff through John’s training events. They did that because this works.
John was also hired to work in house for many companies to help their new LO’s learn to start selling in a fraction of the time it would normally take, as well as to help their experienced sales people break through the next level of sales.
If you’re new, this will help you accelerate your new career and make it much easier to leap forward in closings and getting referrals.
If you’re an experienced originator already, John’s training is going to help you tweak what you do today as you grow your production without having to work more hours.
When do I get access to the manual and video training?
After you complete the payment form, you’ll go to a page to create you username and password for our training site.
You can download the manual and start watching the training videos anywhere you have a connection and get started.
How long can I access the training videos?
We want you to accelerate your business and keep it on track. Once you are a member of John’s trainings, you’re always a member.
It is a good idea to go back and watch the videos periodically as over time, it is easy to slip into bad habits or to forget about some of the objection tools.
Watching the videos again later helps you stay sharp and to remember which tools to use in which situations.
Does this work in today's market?
It works in any market. Clients are always going to have needs which lead them to a new mortgage. As long as the needs are real and the numbers make sense, you will have the tools to close the loan and make the client happy.
This training has worked in all markets over the last few decades, including when rates were over 11%.